Make it Easy for Media Professionals to Work with You

• A. Follow their guidelines
  • Don’t exceed word limits.
  • Provide broadcast quality materials (photos and video) in the correct resolution and correct format.
  • Offer a choice of photographs.
  • Identify photographers.
  • Secure permissions from people shown in photos (release forms).
  • Include one-line descriptions of photos and video action.
  • Deliver materials by requested method.

 

• B. Respect their deadlines

• C. Be accessible when they’re working on your story

• D. Dress appropriately for on-air appearances
  • Arrive early and well-groomed (don't wear anything shiny or distracting).