Psychologists have an obligation to explain psychology to the community at large, and communicate what we know to help address social problems. Too often, we leave this important task to media personalities whose information is often biased, incomplete, or just plain wrong. This misinterpretation of science in the media influences a wide range of issues from educational policy to medical research. Conversely, the public can benefit tremendously from a deeper understanding of psychology. We'll address the many ways that an average psychology instructor can interact effectively with the media. Participants will learn some of the basic secrets of media success. This workshop will include a description of the needs and expectations of traditional media (radio, newspaper, TV); guidelines for becoming an expert source, columnist or blogger, talk show guest, featured interview subject, or presenter; examples of print, audio, and video approaches to specific psychological issues; a panel discussion with media experts; a writing exercise designed to help participants prepare for a media foray in February; practice interviews; and ideas for class projects. Participants will receive a resource kit to help them identify local media outlets, select newsworthy issues, develop their ideas into appropriate forms, approach their chosen media outlets, and establish long-term relationships with their local media.