If You’d Rather Write

• A. News releases
  • Send releases only about real news!
  • Write in the active voice in a journalistic style.
  • Limit releases to no more than one page.
  • Make the hook the headline and lead (2-3 short sentences).
  • Present the most important information first. Put names and institutions in the last paragraph.
  • Include great quotes (usually in 2nd, 4th, and last paragraph).
  • Put your media contact’s information on top of page.
  • Mention available photographs or sound.
  • E-mail the release embedded in your message, not as an attachment.
  • Abbreviate the headline for your subject line; try for a 5-word hook.

• B. Letters to the editor
  • Can have high readership.
  • Typically amplify a point made in a RECENT article or suggest a different opinion.
  • Can rebut another's opinion or correct an important mistake.
  • Generally are limited to 150 words.
  • Must include your real name, address, phone number (which will not be printed).
  • Can mention your academic credentials and expertise (could list title with signature).

• C. Op-eds
  • Test your idea on different people. Do they care?
  • Limit your piece to 500-700 words.
  • Focus on one aspect of one issue.
  • Find a local connection.
  • Support your argument with a mix of facts, quotes, and examples.
  • Write in a lively style; your opinion should be strong.
  • Use the following structure:
    • Title.
    • Introduction (3 short sentences).
    • Body (develop each main point; generally 1 point per paragraph).
    • Conclusion (restate main points; last line should be memorable).