Broome Community College

Bus 181 The Internet With Business Applications

Welcome to The Internet With Business Applications Home Page!

This is the homepage for the Internet With Business Applications course offered by the Department of Business at Broome Community College.The course is designed so that you can do most or all of your work online if you desire. If you have questions, email the current instructors, Patrick O'Bryan or Rick Behr . Information and materials that you will need can be found below. Have fun!

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[Course Outline ][Grading And Course Requirements ] [Topical Modules And Assignments ] [Internet Resources ] [Student Projects ]

Bus 181 Course Outline

3 HOURS LECTURE PER WEEK

3 SEMESTER CREDITS

PREREQUISITE: None

CATALOG DESCRIPTION:

An in-depth examination of the Internet and how it is used in modern business. Basic Internet tools such as Gopher, Lynx, FTP, Telnet and Netscape. Direct personal communications using e-mail, listserves, Usenet and IRC, including how to set up your own discussion platforms. Using search engines such as Lycos, Alta Vista, WebCrawler, Whois, Netfind, and others to find business sites. To gain an understanding of how the search engines priortize their responses so that the students can be assured that any sites they create will be easily found by potential customers. How the Internet is being used for marketing, advertising and market research. Use of the Internet by financial institutions and mercantile operations. HTML and home page construction, including strategic issues for an effective page contruction. Security issues, cybercash, "netiquette," future business trends and other issues in business uses of the Internet.

DEPARTMENTAL POLICY:

The minimum passing grade is 65%.

COURSE OBJECTIVES:

Upon successful completion of this course, the student will:

1. Know the history, evolution, mechanics, and capabilities of the Internet, including an understanding of future trends.
2. Be able to use a variety of basic Internet tools, including Gopher, Lynx, FTP, Telnet,, and FAQs. Know enough "netiquette" to be able to interact effectively on the net.
3. Be able to use various means of direct computer communications and discussion platforms such as e-mail, Listserve, IRC and Usenet, including the ability to set up a discussion platform.
4. Have the ability to conduct comprehensive research using Lycos, Web Crawler, Yahoo, Nikos, WWW, Veronica, Jughead, Wais, Einet Galaxy, Whois, Finger, Netfind, "Bots," and others. Understand how business uses search engines and their importance in business applications.
5. Have current knowledge of how the Internet is being used for marketing, advertising, market research, and direct marketing. Study of retail and service businesses online is included, with attention to security issues, cybercash, digicash, domain name registration, etc.
6. Understand how financial institutions such as banks, securities dealers, insurance and real estate sellers and others are using the Internet as a sales medium.
7. Understand basic hypertext markup language and be able to use it to construct a homepage. Understand the tactics and issues that are important in the construction of a good business page.
8. Learn to use online resources, including courses at other schools, as information sources for learning.

Grading and Course Requirements

Your Grade will consist of:

• 50% Tests
• 30% Projects
• 20% Completion of Online Work / Quizzes

Grading Scale

• A______96-100
• A-_____ 91-95
• B+_____87-90
• B______83-86
• B-_____ 80-82
• C+_____77-79
• C______73-76
• C-_____ 70-72
• D______65-69
• F______Below 65

Topical Modules And Assignments

1. Introduction to the Internet
2. Internet Communications: E-Mail
3. Navigating the Internet: Netscape
4. Searching the Internet: Search Engines
5. Navigating the Internet Telnet, FTP
6. Internet Addressing Formats, Internic
7. Internet Communications:Discussion Groups(Listserve, Usenet, Irc, etc).
8. Internet Communications: Netiquette
9. Business Uses of the Internet: Introduction, Marketing On The Internet
10. Business Uses of the Internet: Homepage Strategies
11. Business Uses of the Internet: Hypertext Markup Language & Homepage Construction
12. Business Uses of the Internet: HTML FRAMES, FORMS & Other Advanced Commands
13. Business Uses of the Internet: Security Issues
14. Business Uses of the Internet: Internet Access and Costs
15. Jobs on the Internet
16. Future of the Internet
17. Business Uses of the Internet: Intranets
18. Extending a Browsers Capabilities- Plugins

Internet Resources

1. Search the Internet.
2. More Search stuff.
3. Job Search links.

June 13, 1999

Howdy Fitz